Showing posts with label AdWords. Show all posts
Showing posts with label AdWords. Show all posts

Sunday, April 14, 2013

Practical example on how keywords maximize your AdSense earnings using AdWords keyword tool

Intro
This is a simple search for Keywords using the free Google AdWords Keyword Tool to demonstrate to you how to successfully maximize your earnings by choosing a high earning CPC keyword for your page, blog, website. It doesn't matter if you are newbie or professional, the search for a high CPC is like a treasure hunt.

AdWord keywords search

I will choose a topic I.e "Programming Website", a programming website will basically talk about Programming languages, Programming courses, Programming solutions, How To(s), Source Codes and some lessons about creating applications. We know that Google AdSense doesn't support AdSense ADS within a desktop applications, it's against AdSense T.O.S. and policies. So, a programming contents writer shall not include under any circumstances include Google AdSense codes within his source codes while building a desktop application, also it's known that Google AdSense doesn't support AdSense ADS within an Iframe, but you may only use AdSense ADS in your website that has a programming contents.

Steps to start searching a high CPC keywords for your website.

Step #1 : Open Google AdWords service
high CPC keywords for your website.

Normally, if you have an AdSense account, then you are eligible to create a free Google AdWords account even if you are not going to use it to advertise your products, you can use Google AdWords Service to find what advertisers (About programming stuff) are willing to pay  you (Programming contents writer 'Publisher') for placing ADS about their relevant products on your relevant website, I.e :
A software company will want people that read about new software to read about their software products, and that will be done using your software programming "relevant" website.

Step #2 : Choose 'Keyword Tool'
AdSense : Google AdWords high paying CPC
When you click on "Keyword Tool", the page will take you to the Tool's main search page, and it looks like this :
High CPC paying Keywords search quest

Now, our mission is to find the highest paying CPC keyword that is relevant to "Programming" our website contents, so we fill in the sections in the page like this :

Word or phrase : Is where you tell the search tool about the matching keywords you wish to find an equivalent to, in our example we are writing about "Programming", so we will fill in a "Programming" keywords (programming, software, source code, desktop application) because, these are the keywords of the contents that we are writing about in our "programming" website.

Website : In case you want to find the cost of the Keyword CPC in a certain website, or a CPC provided by a certain website,  just leave it blank to widen your search results.

Category : To define the search category in order to get the most relevant keywords that matches your search criteria, because relevant ADS is an important method to maximize you earnings by displaying them "relevant ADS for visitors to click". I choose "Programming & Developer Software".

Only show ideas closely : Mark this selection box to display keywords that are related to your search criteria (s), but if you leave it unchecked then you will find a wide range of keywords which some of them is not needed in your search quest.

Advanced Options and Filters : Here is where we will look for approximate CPC cost that matches our search quest above and specifically narrow down the search result to get the most knowledge out of this nice free tool. 
Maximze your AdSense earnings by using AdWords keyword free tool
Locations and Languages : It's also known that visitors from certain countries "I.e : USA, UK, Australia, ...." will earn you a high sum when clicking your AdSense AD, and some others will pay you less. If this is your first time to use this Keyword tool, I advise you to choose "All Countries, All Languages". After determining the most paying methods for your websites "When you know which country pays most for clicking on your ADS, then include it in this search the next time you use it, and that is called 'Targeting' research "

Show Ideas and Statistics for : How much the keyword cost when displaying on a desktop Labtop or mobile device or both. Choose "Desktop and laptop devices" to leave your options open.

Filter Ideas : Which keywords ideas or campaigns that cost more than how much, that means, which keywords you want to see in the search results that pay you more than "How much you target?" I.e "40 L.E = Almost 6$ CPC". Note :

The currency in this tool is "fixed" due to your country/region you are from, I.e "I'm from Egypt, that is why the currency is EGP" and you can not change this fact in the search results or the search criteria. I know the exchange rates, so when I target a 6$ CPC, then I define the equivalent currency in EGP.
Search results : You can see now that the search resulted some keywords idea.
Keyword "desktop application" 
CPC / Cost Per Click "12.82 EGP or 2.00$"

Keyword "desktop application" 
CPC / Cost Per Click "25.14 EGP or 4.00$"

- Now, as a programming content writer "Publisher" I know that including these keywords in my website will pay me CPC accordingly, also I need to optimize my website to be in the first search result when someone Google some of these Keywords ideas and place ADS in my website pages to be more visitor-friendly click-able and of course maximize my traffic.

How to extend your Keywords search to get the most paying ones


- More like this , When Keywords Search Results appear, you will notice a link at the right-bottom of the search result called "More Like This", and it means that the Keywords search engine will display more keyword ideas about the above search query you provided it. When using 'More like this' link, you will get more Keyword ideas with various CPC, Competition,Global Monthly Searches and Approximate CPC (Search). I strongly suggest using it to get the best ideas about any keywords you are looking for.
How to include these keywords within your website HTML structure

When writing a website content, originality is not the only stone key for earning high amount of money, but yes it will earn you some, but if you want to earn some real money, then you need to write these above strong Keywords properly.

<title>Desktop applications – Providing desktop applications programming</title>
<meta name="keywords" content="desktop application, Microsoft Windows desktop applications, creating desktop applications for dummies">
<meta name="description" content="The best Desktop applications store for Microsoft Windows OS">
Notice that these Tags and their contents are relevant to the keywords we write about. HTML is not so hard to learn, but you really don't need to be HTML expert to write keywords for your own website, it's so simple. You can include the above TAGS in your website pages just before the </Head> head TAG closed.

Thank you for reading
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Friday, March 8, 2013

What AdSense is all about

Do you really want to apply to Google AdSense ?
Are you really ready to be accepted ?

Let me first tell you that if Google rejected your request or you got banned then there is no known way until now to go back in the business with AdSense. Before you apply to Google AdSense revenue program then you should read this first.

If you don't know whether you are ready or not, then I strongly suggest that you read this first and evaluate yourself. Ask yourself a question after reading this article , do I have what it takes to start applying with AdSense?

These are the steps and tips needed to become a valid AdSense user and to start earning money with Google AdSense program :
Jewls.Png AdSens.Png

You should have something that people want to read about.
  •  When you open the AdSense page to start using it, it says [Get more value from your online content], and that only means that Google AdSense program is all about [Contents that are online], what are those contents that AdSense supports :
      1. Contents
      2. Search
      3. Videos
      4. Mobiles
      5. Online Games
      6. Affiliates 
  • What about content, do you have a content that people want to read about ? 
AdSense, before you apply to AdSense, you need to read this first
An online content is a website that you have a full access to its HTML structure where you will be required to authenticate so when verified you will have to display Google AdSense codes within the HTML structure of this web content (Website).
Example : If you are a professional programmer and you came up with some application that many other programmers are looking for or even an application that is so much needed in the market, then you can get a website and talk all about it.

Then of course people [Beginner, intermediate and professional programmers of the same language will visit your website also clients who actually need such application will need to read about it] those readers are called [Your audience].

Then you apply for Google AdSense program to earn money from showing Ads on your website that people visit [Programmers and Software clients].
  •  What about search, do you have a content that people want to read about ?
AdSense, before you apply to AdSense, you need to read this first
Your online content (website)'s visitors may want to search for something while they are in your website, Google provides the online contents owners with Google search engine for free, where you can display Ads in the search result pages, and you earn money when people click these Ads in the search result pages.

If there are many people (audiences) who visit your website (Online content) to read about something, then they will of course use the search engine in your page to either look for something different, something better or even something cheaper.

Only those who own websites that they have access to its HTML structure can participate in this type of Google product revenue program as such as the previous (Content) product.
  • What about videos, do you have a content that people want to read about ?
AdSense, before you apply to AdSense, you need to read this first
Owning videos either because you captured them or because you have the right to own and publish under your name as a owner, is just not enough to apply for such AdSense product revenue program, besides the previous conditions, you need to own a YouTube.com channel and more than approximately 50000 viewers or higher view these videos, only then, YouTube.com will send you an e-mail to let you know that you've become a YouTube.com partner, therefore Google will allow you to apply to AdSense.

Linking your YouTube Channel with Google AdSense program will allow you to display in-stream video Ads, of course you can not do that manually, but Google will enable this option for you every time you upload a video or edit your previously submitted videos from video manager in your channel options.

You will earn from displaying these Ads in your channels or videos and when people click them, of course in order to get clicks from audiences, the Ads should be relevant to the video (Video title, description, keywords).
  • What about mobiles, do you have a content that people want to read about ?
AdSense, before you apply to AdSense, you need to read this first
Two types of people use this revenue program of this (Mobiles) product (1) Mobile applications or games developers (2) Mobile sites owners, If you are neither then you should forget about it. You will earn money each time people see or click on the Ads displayed on your mobile contents (App or Games, mob. Website).

The same conditions that apply on the content product up there are also the same here, when it comes to App. or games then you should know that relevancy doesn't matter, if you have what it takes to come up with a game or an application for free or prepaid then you will have the ability to apply to Google AdSense Mobiles program to earn money.

You will earn money when your application users or your game players see or click Ads that are displayed while they are using these products of yours.
  • What about Online Games, do you have a content that people want to read about ?
There is a big difference between desktop games and online games. Online games are those games hosted online within a website and can be accessed by its developer to display Ads on it, while desktop games could require online registration or online connection is not an option.

Online game developers can apply and earn money with Google AdSense revenue program of the product Online Games when they finish the game and people play it and enjoy it of course then they can earn money.

Online game developers will earn money after Google accepts their request to join the revenue program, when people see or click on Ads displayed by their choice (maybe after some level passing or at the end of the game maybe).
  • What about affiliates, do you have a content that people want to read about ?
Verizon.com, Offers.com if you are familiar with these two names then you already know that the revenues will be much, those were an example of the advertisers that advertise using the affiliate program in Google AdSense.

You can participate in this revenue program of the affiliate product after Google accepts your request to join, only apply if you have what it takes.

It is easy to apply and be accepted, it's 100% similar to the content product. You will earn money after you are accepted when you sell stuff using your website. When you place a I.e Verizon.com in your website, and someone decided to buy this product from Verizon.com, then you will get a commission for this.
Before you apply to AdSense revenue program you should read this first
If you don't have any of these qualifications, then don't apply, it is hard that you are not into something from the above, but being into something from the above is not enough to earn money.

Again, if you got banned from Google AdSense revenue program, then there is no known way to come back.

You may want to consider reading this :

Wednesday, February 6, 2013

Reasons why your Google AdSense earns low


New Google publishers spend time to get approved for a Google AdSense account these days due to the tight rules ,methods and conditions that Google binds them with. But who said that Google AdSense is a Get Rich Quick Company ?
Why Google AdSense earns low

If you published something only to get paid for, then you must publish something that is (Unique, Needed, Easy to transfer to clients), if you posses such product then you need to create an organization to sell your product,because AdSense will not pay you for this product. But if you are publishing your experience about using some product with the above qualities, then you will get paid if you use Google AdSense.

When you get paid for what you publish about what you know is not enough, you feel like you deserve more especially when what you know is as good as a product quality (Unique, Needed, Easy to move) for example [Knowledge]. Let see why possibly you earn low from Google AdSense :

#1 ) You are a new blogger / publisher.

When was the last time you post something in your blog ?
- Don't expect a big check from Google AdSense when your blog is not up-to-date, The word spreads so fast over the internet. What do you think is unique and needed, after an hour, it will be an old news, except; of course when you are the source of the knowledge as if you invented or discovered something.

#2 ) You don't have much visitors.

When was the last time you share your blog in social networks or relevant forums ?
- When you publish something about [ I.e: Programming ] that is unique and needed, but people who seek suck knowledge don't know you're exist. Facebook is one way to start successfully with spreading your words, knowledge seekers [ Programmers ] are there enough to make traffic for your blog, only if you have what they need. AdSense won't work for you when you get something like 200 hundreds page visits per day, but as long as you are a new blogger, please forget about AdSense now, and start making traffic for your blog/site first.

#3 ) AdSense ADS placements on your blog are not clickables.

Have you ever thought about the colors matching of your ADS and your blog/site ?
- A lot of successful blogs/sites that get more than 3000 page views per day, don't get as much clicks as they expect in order to earn much, neither because of ADS don't appear properly or the colors are uncomfortable to the eyes. Always find relations between the color of your ADS and the color of your blog/site's background, make the visitor thinks that it is a part of you content. When you post about [ Technology Android ] a lot, then your ADS 90% will be about Android relevant products, so that will be easy to make visitors click on them when you match both your site and ADS colors and blog's content.

#4 ) Write for people who click.

When you write something about Blogging or AdSense, that means you are writing for people like you, people who know ADS when they see it.
- Write for everyone, don't mind my words, but I want you to know that writing for bloggers and publishers will cause a low cost clicks. But it is up to you to decide.

#5 ) Write about something specific.

When your blog/site talks about ( Technology ), please don't talk about religion or post something about your personal life.
- ADS appear on your website/Blog due to your content categories. Why would people click on a religious AD while they read about (Technology). Make your Blog/site have an exclusive possession of specific category.

#6 ) You are desperate to earn by using all Ad networks.

New bloggers are allowed to do so, but if you wanna start the right way, let me tell you that.
- More content + Less Ad Networks = High Cost Per Click

#7 ) The location of your visitors.

Visitors from countries (I.e. Egypt or India) see your Ad but from (Indian or Egyptian) advertisers.
- When someone from Egypt visits your Blog/Site (Any country with low cost advertisers), And due to the fact that we all write blogs that are more of local nature, Say for example if we write blogs about Egyptian celebrities, entertainment, politics or places, these will mostly interest Egyptians readers. This is the only reason that I could figure out for Egypt and India advertisers that pay low cost per click on their Ads. The language you use when writing something locally defines 90% of your visitors, no matter what you are writing about (Egypt, India) News, please make it in English.

#8 ) Find the pages that have low CPC

Go back to your blog/site and use Google Analytic free tool in order to determine which pages have low CPC.
- When you find that there are some pages that don't pay you anything from AdSense or even have low CPC, you have some options:
1) Delete AdSense codes from these pages.
2) Improve AdSense  format, colors or location
3) Improve your page's content to get more traffic if you already done the previous option.

#9 ) Stop irrelevant Ads from appearing in your Blog/Site.

Stop Irrelevant AdSense ADS
Go If you are writing about software and technology, why in the world do I see Ads about religion or beauty salons ?
- People have traffic and very nice contents but these factors not making them earn money from Google AdSense codes within their beautiful work, Why?
The answer is simply because their visitors are not interested in the Ads that their pages are showing to these visitors, why would someone clicks an Ad about religion while he is reading about technology ?
Stop irrelevant Google AdSense Ad units from appearing in your blog/website is a stone key to get many clicks and earn a lot.

#10 ) You are not using Google AdWords Keyword tool.

Use Google AdWords Keyword Tool
If you are talking about Gas, Electricity, Android, Insurance or Loans, then you need to know how many do search for you and are willing to click Ads relevant to what they are looking for .
- What if you are already talking about a hot topic like "E.g. Saving accounts" and you don't know what keywords are needed for your page to get a high CPC Ads on your page so you can earn more money from clicks, you need to use Google AdWords Keyword Tool to provide you with the relevant keywords that pay high CPC to include in your page. Just Search Google for (AdWords Keyword Tool) and start using it.
It is so easy to use it :
1) open the Keyword tool page while you are signed in with your Google Account.
2) From above, drop down menu [Tools and Analysis] choose [Keyword Tool].
Using Google AdWords Keyword Tool
Use Google AdWords Keyword Tool
 3) Enter your keyword (I.E. Auto Loans) that you are writing about in your blog, choose the country and language and you can choose from advanced, the CPC > i.e 50 and hit search.
4) You will see results of this keyword, notice the CPC column, if this is enough for you then it is OK, if not then target a higher CPC and use the Keyword that pay much CPC in your blog which of course is relevant to your content 

#11 ) Your traffic is derived from one place only

Advertiser uses Google AdSense to promote his product, Google AdSense picks you up to place ADS on your blog to promote this product. If the advertiser wants to promote via Facebook only, then he won't be using Google AdSense.
- If all of your visitors are derived from one place I.e Facebook.com, then there is no real profits for advertisers from promoting their products on your blog/website, because only Facebook.com users will see these products, then your CPC will cost less than 0.05$ per click.
But if you are getting traffic from search engines or some social networks I.e Google+, Delicious, Twitter, Stumble upon and Facebook, then you are promoting an idea, and then you can expect a fair CPC.
My advice : share widely, don't spam and be interactive with others.
If you think I hid something, please discuss it with me in the comment box. Don't share this post unless you made sure that it worked for you.
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