Showing posts with label CPC. Show all posts
Showing posts with label CPC. Show all posts

Monday, May 23, 2016

Adsense CPC is so low

AdSense CPC "Cost-Per-Click" is low and getting lower

Adsense CPC is so low
Adsense CPC is so low

Reasons :

Blogger thinks that those are some of the reasons why Google AdSense CPC is low and getting lower, I'm just going to highlight some of the reasons why they think so :
  • Some say "'I'm using Adsense for years and I'm here to tell you that January earnings always low.
    Traffic goes up but CPC and (for many sites) CTR both plummet. This results in poor earnings, particularly in relation to December, which is usually a bumper month.The reasons for this are straightforward.
    Advertisers spend up big in November and December. The Ad pool at those times is jam packed with high-value Ads, all jostling for space on your site. 
    Visitors therefore see more relevant contextual/targeted Ads when they visit your site. And when they click, the CPCs are usually high.

    But after Christmas most advertisers had little or nothing to spend. They've blown their Ad budgets. Hundreds of advertisers retreat from Ad-Words and the Ad pool shrinks. There's less ads competing for space on your site. Users see less relevant and interesting ads, so end up clicking less. And when they click, the CPCs are usually well down.

Solutions :

Here are some of the suggested solution that Bloggers think they helped them increase their CPC:
1) Choose the right topics : here are some suggestions to write about :
  • Domains – Blogs on Internet Domains.
  • Gadgets – Tech Gadgets
  • Google – Google Products
  • Microsoft – MS Office
  • Banking
  • Automobile
  • Health
  • Real Estate
  • Home Loans
  • Jobs
  • Dating & Romance – It pays lowest CPC.
2) Know your audience : Remember you should always directly engage with your readers. Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher Adsense CPC rates
3) Block Ads : If you find that any ad category is not paying much then feel free to block that category.
4) Platforms : Make your blog/domain readable from most platforms specially mobiles and tablets. It will affect increasing your CPC but not as much as you think.
5) Use Google Webmaster Tools : Target big countries like USA, Australia, they pay much for relevant contents.
6) Use Text/Image format : for Ads shown in your website/blog choose the Text/Image type of Ad, it pays more CPC, but also Text Ads pay much, based on your website.

Now, after reading what other say about getting low CPC, here is what I think will increase your CPC

Thank you for reading
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Sunday, March 10, 2013

AdSense HomePage understanding

Inside AdSense homepage

When you log into your AdSense account Homepage to take a look at your growing earnings you always land at the page where a part of it looks like the photo above. Google AdSense displays to you some facts about your statistics on how you are doing  !

Statistics like : Page views, Clicks, Page CTR, Page RPM, CPC, Estimated earnings. What are those? Where do they come from? How do I know if I'm doing fine or if I can do better using these statistics guide?
  • Page views
    What is AdSense page view ?
AdSense report - Page viewsIf you have a page or a website (I.e : and this domain contains many sub-domains (I.e. : , and this domain is registered and approved by AdSense revenue program for contents, but you are not displaying any Ads on the domain or the sub-domain, then Google won't count any page views in your Page views report. 
If you are displaying Ads on any of the domain or the sub-domains then every time a user will reach to your page, Google will count this visit as one visit regardless how many is your page displaying.

By setting your main time (I.e : +2Cairo GMT) , then the Page views will start counting at 10:00 Am everyday, so if 100 people reached your pages where you display your Ads from 10:00 Am on Saturday to 10:00 Am on Sunday, then your Page views report of Saturday will be 100 visits.
  • Clicks
    What is AdSense Clicks ?
While you are showing AdSense Ads on your web contents, you get visitors and those visitors are called (audiences), when many audiences reach your page at the same time then this is called (traffic). Traffic is one of the most required factors to get rich faster using AdSense, because when you get a high traffic then the chances of getting more clicks are fair enough to make your day even with one single post.

A click is counted when a visitor land on your page that is displaying AdSense Ads and click on an Ad in the page, then it counts as one click, but if the Ad type is a link Ad, then it will be counted as a click when a user clicks on the Ad inside the Ad links that he clicked before. Clicks are the keys to earn money, one click on an Ad displayed on your page can earn you more than 30$, and another click would earn you 0.05$.
  • Page CTR
    What is AdSense page CTR ?
Page CTR or Page Click-Through Rat, is a performance measuring tool that enables you to determine whether your niche [AdSense Ad Placement] is getting  clicks or not. If you placed your Ad in the right-top corner of a page (Page A) and the same Ad in the left-bottom corner of another page (Page B) and you have 200 visitors for each page (A and B) while Page A got 5 Clicks but Page B got 1 click, then your CTR would be :
For Page A CTR = (5 / 200) % is 2.5%
For Page B CTR = (1 / 200) % is 0.5%

That means that niche on page B is a waste of time, and you need to change your niche on page B to be like niche on page A because niche on Page A is more clicked by the same amount of visitors .... Why ?

There is no way we can measure the effect of your Ad placement (Niche) on the visitors' eyes because this is emotional stuff, but we have some rules here :

400 people visited your 2 pages looking for the same thing.
200 of them liked what their eyes saw and clicked on it (Page A) with a percent of 2.5%
the other 200 liked what they saw but they were not attracted to click when your (Niche) was placed like that in the page B.
  • Page RPM
    What is AdSense page RPM ?
Page RPM or Page Revenue Per 1000 Impressions, is also a measuring tool but this tool is different, how?
Page RPM lets you know how much you will earn at these current conditions when you get 1000 Ad impressions, again what do you mean? .... OK!

Let say your estimated earnings per day is 8$ and your page views are 500 then your Page RPM is :
(6 / 1000) * 1000 = 6.00$, so per month (average 1000 views/day *31 = 31000 views/month) = 6.00$ * 31 = 186.00$ per month.... How to use this figure ?

Now, it means that if your target is to make 1000.00$ per month with Google AdSense then page RPM will guide you through, so :
When (1000.00$) is the goal when the average current condition is RPM 6$, then you need 5,500 page views a day to achieve your goal, so (5,500 / 1000) = 5.5 * 6$ = 33$ per day equals (33 * 31) = 1032$ per month.

Finally, this tool is page RPM is designed and found to work on your cash goal in the future, and notice the change in your RPM to determine how much you want to earn in the future if you are willing to change your policies of publishing.
  • CPC
    What is AdSense CPC ?
CPC aka (also known as) Cost-Per-Click, is the amount of money that advertisers are willing to pay you for a single successful click on their Ad placed on your website, some advertisers pay high and some others pay low. You can monitor the CPC of your Ads from the performance report at the section of (Ad units), you will see how much the click costs for a single Ad unit.

There are several methods that a publisher can use to increase the CPC for his Ads, like :
Choosing the right Niche of the blog, Interactive blog with comments, High page rank will maximize your CPC, Make your blog available on various platforms, targeting high paying clickers from countries like USA, relevant ads on your page. The content of your website needs to be textual and informative in order to get more traffic and improve the chances of getting clicks.

Using the AdWords keyword tool will help you getting the average CPC of your Ad clicks, some sites earn high because their Ads are placed on a high paying keywords website, some others don't. There is no way to make sure that readers or visitors will click on the Ads.

  • Estimated Earnings
    What is AdSense Estimated Earnings ?
Estimated earnings are calculated daily, each time a click takes place, an estimated earning is calculated for this single click based on your CPC factor, finalized earnings are calculated at the end of each month and the change of earnings from (estimated and finalized) is slightly low, also if you are using a local currency that need to be exchanged, then the difference between that estimated and finalized earnings is based on another factor called (Ex-change Rate).

Estimated earnings are displayed in your homepage report and the performance report as well, it varies from publisher to another based on several factors like the site traffic and CPC. High traffic means, good opportunity for Ads click, high CPC means high estimated earnings.

Wednesday, February 6, 2013

Reasons why your Google AdSense earns low

New Google publishers spend time to get approved for a Google AdSense account these days due to the tight rules ,methods and conditions that Google binds them with. But who said that Google AdSense is a Get Rich Quick Company ?
Why Google AdSense earns low

If you published something only to get paid for, then you must publish something that is (Unique, Needed, Easy to transfer to clients), if you posses such product then you need to create an organization to sell your product,because AdSense will not pay you for this product. But if you are publishing your experience about using some product with the above qualities, then you will get paid if you use Google AdSense.

When you get paid for what you publish about what you know is not enough, you feel like you deserve more especially when what you know is as good as a product quality (Unique, Needed, Easy to move) for example [Knowledge]. Let see why possibly you earn low from Google AdSense :

#1 ) You are a new blogger / publisher.

When was the last time you post something in your blog ?
- Don't expect a big check from Google AdSense when your blog is not up-to-date, The word spreads so fast over the internet. What do you think is unique and needed, after an hour, it will be an old news, except; of course when you are the source of the knowledge as if you invented or discovered something.

#2 ) You don't have much visitors.

When was the last time you share your blog in social networks or relevant forums ?
- When you publish something about [ I.e: Programming ] that is unique and needed, but people who seek suck knowledge don't know you're exist. Facebook is one way to start successfully with spreading your words, knowledge seekers [ Programmers ] are there enough to make traffic for your blog, only if you have what they need. AdSense won't work for you when you get something like 200 hundreds page visits per day, but as long as you are a new blogger, please forget about AdSense now, and start making traffic for your blog/site first.

#3 ) AdSense ADS placements on your blog are not clickables.

Have you ever thought about the colors matching of your ADS and your blog/site ?
- A lot of successful blogs/sites that get more than 3000 page views per day, don't get as much clicks as they expect in order to earn much, neither because of ADS don't appear properly or the colors are uncomfortable to the eyes. Always find relations between the color of your ADS and the color of your blog/site's background, make the visitor thinks that it is a part of you content. When you post about [ Technology Android ] a lot, then your ADS 90% will be about Android relevant products, so that will be easy to make visitors click on them when you match both your site and ADS colors and blog's content.

#4 ) Write for people who click.

When you write something about Blogging or AdSense, that means you are writing for people like you, people who know ADS when they see it.
- Write for everyone, don't mind my words, but I want you to know that writing for bloggers and publishers will cause a low cost clicks. But it is up to you to decide.

#5 ) Write about something specific.

When your blog/site talks about ( Technology ), please don't talk about religion or post something about your personal life.
- ADS appear on your website/Blog due to your content categories. Why would people click on a religious AD while they read about (Technology). Make your Blog/site have an exclusive possession of specific category.

#6 ) You are desperate to earn by using all Ad networks.

New bloggers are allowed to do so, but if you wanna start the right way, let me tell you that.
- More content + Less Ad Networks = High Cost Per Click

#7 ) The location of your visitors.

Visitors from countries (I.e. Egypt or India) see your Ad but from (Indian or Egyptian) advertisers.
- When someone from Egypt visits your Blog/Site (Any country with low cost advertisers), And due to the fact that we all write blogs that are more of local nature, Say for example if we write blogs about Egyptian celebrities, entertainment, politics or places, these will mostly interest Egyptians readers. This is the only reason that I could figure out for Egypt and India advertisers that pay low cost per click on their Ads. The language you use when writing something locally defines 90% of your visitors, no matter what you are writing about (Egypt, India) News, please make it in English.

#8 ) Find the pages that have low CPC

Go back to your blog/site and use Google Analytic free tool in order to determine which pages have low CPC.
- When you find that there are some pages that don't pay you anything from AdSense or even have low CPC, you have some options:
1) Delete AdSense codes from these pages.
2) Improve AdSense  format, colors or location
3) Improve your page's content to get more traffic if you already done the previous option.

#9 ) Stop irrelevant Ads from appearing in your Blog/Site.

Stop Irrelevant AdSense ADS
Go If you are writing about software and technology, why in the world do I see Ads about religion or beauty salons ?
- People have traffic and very nice contents but these factors not making them earn money from Google AdSense codes within their beautiful work, Why?
The answer is simply because their visitors are not interested in the Ads that their pages are showing to these visitors, why would someone clicks an Ad about religion while he is reading about technology ?
Stop irrelevant Google AdSense Ad units from appearing in your blog/website is a stone key to get many clicks and earn a lot.

#10 ) You are not using Google AdWords Keyword tool.

Use Google AdWords Keyword Tool
If you are talking about Gas, Electricity, Android, Insurance or Loans, then you need to know how many do search for you and are willing to click Ads relevant to what they are looking for .
- What if you are already talking about a hot topic like "E.g. Saving accounts" and you don't know what keywords are needed for your page to get a high CPC Ads on your page so you can earn more money from clicks, you need to use Google AdWords Keyword Tool to provide you with the relevant keywords that pay high CPC to include in your page. Just Search Google for (AdWords Keyword Tool) and start using it.
It is so easy to use it :
1) open the Keyword tool page while you are signed in with your Google Account.
2) From above, drop down menu [Tools and Analysis] choose [Keyword Tool].
Using Google AdWords Keyword Tool
Use Google AdWords Keyword Tool
 3) Enter your keyword (I.E. Auto Loans) that you are writing about in your blog, choose the country and language and you can choose from advanced, the CPC > i.e 50 and hit search.
4) You will see results of this keyword, notice the CPC column, if this is enough for you then it is OK, if not then target a higher CPC and use the Keyword that pay much CPC in your blog which of course is relevant to your content 

#11 ) Your traffic is derived from one place only

Advertiser uses Google AdSense to promote his product, Google AdSense picks you up to place ADS on your blog to promote this product. If the advertiser wants to promote via Facebook only, then he won't be using Google AdSense.
- If all of your visitors are derived from one place I.e, then there is no real profits for advertisers from promoting their products on your blog/website, because only users will see these products, then your CPC will cost less than 0.05$ per click.
But if you are getting traffic from search engines or some social networks I.e Google+, Delicious, Twitter, Stumble upon and Facebook, then you are promoting an idea, and then you can expect a fair CPC.
My advice : share widely, don't spam and be interactive with others.
If you think I hid something, please discuss it with me in the comment box. Don't share this post unless you made sure that it worked for you.
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