Showing posts with label publisher. Show all posts
Showing posts with label publisher. Show all posts

Friday, February 1, 2013

Google Adsense Tips For Publisher Newbies - Part1

Welcome to Evry1's AdSense support.

1st, what is AdSense?!

AdSense on a site
- AdSense is a program runs by Google Inc. that allows publishers (You) in the Google Network of content sites (Your Blog, Site or any place you want to use AdSense on) to serve automatic text, image, video (Your AdSense AD), and rich media adverts that are targeted to site content and audience.
AdSense on a YouTube Videos
These adverts (ADS you use) are administered, sorted, and maintained by Google, and they can generate revenue (Money or earnings) on either a per-click or per-impression basis (How you earn).
Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a Double-Click offering (also owned by Google). 
In Q1 2011, Google earned US $2.43 billion ($9.71 billion annualized), or 28% of total revenue, through Google AdSense.

          So briefly

AdSense  is an advertising service owned by Google Inc. that you are allowed to use in order to earn money from blogs or sites that you have access to their HTML Construction (blogs, sites or Videos that you own).
ADS or AdSense units are advertisements placeholders created in JavaScript programming, it appears on your owned product (Blog, Site or Video) as : 

1) Text format

2) Image\Rich media format 

3) Text and Image/Rich media format

These Advertisement units are called (ADS) and they represent many things (I.E. Companies, Products, People,......... etc). The point/target of an AD is to promote these things (Companies, Products , ...... etc) , so these things become well-known widely, so if there's a new company , and it's starting a new production line and this company wants to announce itself or the new product, then they use AdWords service of Google Inc. which you use as AdSense as a publisher.

  So briefly

AdSense  is an advertising service owned by Google Inc. to promote others' stuff over the internet using your own owned (Sites, Blogs, Videos), so basically, you are publishing Advertises for these people or whatever have ADS for them using your own owned products.

 You can consider yourself the company's new product line promoter, when you write about something like the new company's product, and Google Inc. is your agent.

Now, assuming you have a blog, and this blog name's (Quality of life), what sort of ADS will appear on your blog ?
- The answer is : ADS that show, talk about or work with LIFE product (I.E. Insurance Companies, Safety Driving Belts).

When your visitors\audience read your articles they will notice ADS about [Life Insurance] from some Insurance company that is offering [I.E. Life Insurance Bills], then when your visitors click on these ADS in order to get to know how those Insurance Bills of this company work (This company already paid Google Inc. money for showing ADS on your blog), then you will earn money.

That means, you have earned money for taking your audience to another level of (Quality of Life) product.

But that was just an example to explain how things work, in real life things don't work mostly like this, a little different.

Things we will discuss later :
- Things you need to know before applying to Google AdSense
- Reasons why your Google AdSense earns low.
- How advertisers choose you to place ADS on your blog?
- How to get ready for AdSense? (AdSense, before your start, must read.)
- There are many advertisers with the same product, how does it work with me?
- Closer look at Google AdSense homepage, what are those tools mean (CPC, CTR ...)
- How to write a successful blog?
- How to attract advertisers who pay high?
- How to successfully place an AD on your blog?
- How to build your audience community?
- How to choose your Keywords for your blog?
- How to stop irrelevant ADS from showing in your pages?